Ilana Glazer x Thinx
Thinx Inc.
Creative Concepting
Art Direction
Ilana Glazer x Thinx was the brand’s first celebrity collaboration with the actor, comedian, and activist, who created a beautiful range of crimson period-proof undies. My role on the campaign, which included digital ads, emails, and social, was leading the concept and art direction in collaboration with the Creative Director and Photography Manager.
Our theme: literal self-care.
Collaboration email announcement was sent to both current and prospective customers.
The campaign imagery generated organic social content, including this Man Repeller post, with 14k+ likes.